🇦🇺Biggest overprice: Australia
Pricing here is roughly 31% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
36/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 18 products and 10 countries
Off-target
64
64% of prices checked
Avg deviation
19.2%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
18
Moderately underpriced
5
Well aligned
36
Moderately overpriced
15
Strongly overpriced
26
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- JapanExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
- AustraliaWide spread · pulled both ways
- CanadaModerate spread · 3 bands
- IndiaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇯🇵Money on the table: Japan
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
64 of 100 price checks are off
That's 64% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 18 products
Your widely sold products, most markets off target first.
Gems Pack 03
30% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 2Priced very high (>15% over target) · 2
Age Great Pack 2
30% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 2Priced very high (>15% over target) · 2
Gems Pack 01
40% aligned · 10 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 4Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
No Ads
40% aligned · 10 countries
On target (within ±5%) · 4Priced high (5-15% over target) · 1Priced very high (>15% over target) · 5
Age Pack 4
40% aligned · 10 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 4Priced high (5-15% over target) · 1Priced very high (>15% over target) · 4
13 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Japan Strongly underpriced | -99% |
France Strongly underpriced | -99% |
India Strongly underpriced | -98% |
Mexico Strongly underpriced | -95% |
Canada Strongly underpriced | -31% |
Australia Strongly overpriced | +31% |
Brazil Strongly overpriced | +27% |
Germany Strongly underpriced | -17% |
United Kingdom Strongly overpriced | +16% |
Sign up to see the recommended price for each of these markets.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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