🇨🇦Money on the table: Canada
Its worst price sits about 4% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
iFly EFB
iFly EFB delivers the perfect combination of affordability, capability, and usability for both VFR and IFR Pilots. Safely and quickly get the information you need so you can focus on flying!
App Storeiflyefb.com
Pricing Score
90/ 100
Based on 2 markets, so read it as a first look.
On trackYour pricing is holding up well across markets.
1 of your 16 price checks sits below the range its market carries. Another 3 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in Mexico sits about 5% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around.
Countries audited
3
of 175+ worldwide
Price checks
16
8 products, 3 countries
Off-target
4
25% of price checks
Avg deviation
5.4%
vs the local target price
Countries audited counts all 3 markets we analyzed. The score above covers the 2 we could measure. We ran 16 price checks, not 24. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
1
In range
12
Above range
3
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 3 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Above range | 5% |
Canada Below range | 4% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 2 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaSubtle spread · neighbouring bands, all below range
- MexicoSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
4 of 16 price checks are off
That's 25% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 8 products
Your widely sold products, most price checks off target first.
VFR iPad Subscription (1 Year)
0% in range · 2 price checks
Under what the market carries · 1Over what the market carries · 1
VFR/IFR/MP Subscription
50% in range · 2 price checks
Inside the range the market carries · 1Over what the market carries · 1
VFR+IFR iPad Subscription (1 Year)
50% in range · 2 price checks
Inside the range the market carries · 1Over what the market carries · 1
iPad Add-On Subscription (1 Year)
100% in range · 2 price checks
Inside the range the market carries · 2
Base VFR Subscription
100% in range · 2 price checks
Inside the range the market carries · 2
3 more products in this audit.
Unlock the full report
You're seeing all 3 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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