🇨🇦Money on the table: Canada
Its worst price sits about 72% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Indian Express News + Epaper
For 90+ years, The Indian Express has been the newsroom many of us turn to for facts without the noise—deep analysis, clear explainers, and reporting that doesn't bend to hype. Our readers?
App Storeindianexpress.com
Pricing Score
43/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
25 of your 228 price checks sit below the range their markets carry. Another 193 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 218 of your 228 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 158% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
228
26 products, 10 countries
Off-target
218
96% of price checks
Avg deviation
50.1%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 228 price checks, not 260. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
19
Below range
6
In range
10
Above range
67
Far above range
126
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 158% |
Brazil Far above range | 108% |
Mexico Far above range | 78% |
Canada Far below range | 72% |
United Kingdom Far below range | 70% |
Japan Far below range | 69% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- GermanyExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- CanadaWide spread · pulled both ways
- AustraliaExtreme spread · far high & far low
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇮🇳Your biggest market: India
India is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
218 of 228 price checks are off
That's 96% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 26 products
Your widely sold products, most price checks off target first.
Express Edge Yearly
0% in range · 9 price checks
Under what the market carries · 1Over what the market carries · 2Well over what the market carries · 6
All Access Yearly · Yearly
0% in range · 9 price checks
Well under what the market carries · 9
UPSC Specials Yearly
0% in range · 9 price checks
Well under what the market carries · 8Under what the market carries · 1
All Access Yearly · Yearly (2)
0% in range · 9 price checks
Under what the market carries · 1Over what the market carries · 2Well over what the market carries · 6
All Access Monthly
0% in range · 9 price checks
Over what the market carries · 2Well over what the market carries · 7
21 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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