🇯🇵Money on the table: Japan
Its worst price sits about 54% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Inner Circle - Dating App
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App Store
Pricing Score
60/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
58 of your 456 price checks sit below the range their markets carry. Another 288 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 346 of your 456 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Brazil sits about 124% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
456
81 products, 9 countries
Off-target
346
76% of price checks
Avg deviation
27.6%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 456 price checks, not 729. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
24
Below range
34
In range
110
Above range
185
Far above range
103
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far above range | 124% |
Mexico Far above range | 90% |
Japan Far below range | 54% |
Canada Far below range | 53% |
Australia Far below range | 47% |
France Far below range | 46% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 7 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇧🇷Your biggest market: Brazil
Brazil is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
346 of 456 price checks are off
That's 76% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 81 products
Your widely sold products, most price checks off target first.
Dê um Boost no seu perfil
0% in range · 8 price checks
Over what the market carries · 2Well over what the market carries · 6
Boost my profile (2)
0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5
Assinatura Premium semanal · Every 7 days (3)
0% in range · 8 price checks
Over what the market carries · 6Well over what the market carries · 2
VIP Full Membership · Monthly (2)
0% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 3Over what the market carries · 4
12 Month Membership · Yearly
0% in range · 8 price checks
Over what the market carries · 4Well over what the market carries · 4
76 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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