Pricing Intelligence Report
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App Storeinstagram.comLast updated on July 31, 2026By Mirava

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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.

Nothing changes in your store. You approve every price yourself.

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Pricing Score
63/ 100

Most of your prices miss their local optimum.

Scored across 8 of your markets.

Room to improve

You're leaving money on the table.

30 of your 74 prices sit below their local optimum, likely revenue you're not collecting. Another 10 sit above their own, pricing buyers out at the top end. Your biggest gap: India, well under its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price is too low in 3 of the 8 markets in this preview.

In India, it's well under its local optimum.

Prices checked
74
14 products, 10 countries
Off-target
40
54% of prices
Avg deviation
17.7%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

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Scored across 8 of your 10 markets.

How your prices stack up

Far below optimum
20
Below optimum
10
Near optimum
34
Above optimum
10
Far above optimum
0

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
India
Far below optimum
Locked
Mexico
Far below optimum
Locked
Brazil
Below optimum
Locked
Australia
Above optimum
Locked
Sign up to see the exact price to charge where you're furthest off.

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Unlock the full report

This free report covers 10 markets.

We cover 175+ storefronts for customers.

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  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

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More in this audit

What stands out
40 of 74 prices are off
Findings

What stands out

All 3 findings come from your own pricing data.

🇦🇺Biggest overprice: Australia

Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

40 of 74 prices are off

That's 54% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
14 products · 46% of price checks near optimum
Per product

Across 14 products

Your widely sold products, most prices outside their optimum band first.

Meta Verified Standard

0% near optimum · 20 prices
Well under its local optimum · 10Under its local optimum · 10

Meta Verified Standard · Monthly

67% near optimum · 6 prices
Well under its local optimum · 1Near its local optimum · 4Over its local optimum · 1

Meta Verified Standard · Monthly (2)

60% near optimum · 5 prices
Well under its local optimum · 1Near its local optimum · 3Over its local optimum · 1

Meta Verified Standard · Monthly (3)

60% near optimum · 5 prices
Well under its local optimum · 1Near its local optimum · 3Over its local optimum · 1

Meta Verified Standard · Monthly (4)

60% near optimum · 5 prices
Well under its local optimum · 1Near its local optimum · 3Over its local optimum · 1
9 more products in this audit.

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Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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