🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
55/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
77 of your 90 price checks sit below the range their markets carry. That's revenue left on the table.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Mexico sits about 60% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 7 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
90
3 products, 10 countries
Off-target
77
86% of price checks
Avg deviation
34.1%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
64
Below range
13
In range
13
Above range
0
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far below range | 60% |
India Far below range | 54% |
Brazil Far below range | 53% |
Japan Far below range | 48% |
Germany Far below range | 43% |
France Far below range | 43% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaModerate spread · 3 bands, all below range
- AustraliaSubtle spread · neighbouring bands, all below range
- GermanySubtle spread · neighbouring bands, all below range
- FranceSubtle spread · neighbouring bands, all below range
- United KingdomSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
77 of 90 price checks are off
That's 86% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Monthly Premium Membership
7% in range · 45 price checks
Well under what the market carries · 34Under what the market carries · 8Inside the range the market carries · 3
Yearly Premium Membership
22% in range · 36 price checks
Well under what the market carries · 24Under what the market carries · 4Inside the range the market carries · 8
Weekly Premium Membership
22% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 1Inside the range the market carries · 2
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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