Pricing Intelligence Report
Invoice Maker ▸ Estimate App icon

Invoice Maker ▸ Estimate App

Simple Invoices Generator Tofu

App Storetofu.com
Issued April 24, 2026By MiravaBaseline USA · USDRefreshed Apr 24, 2026
The verdict

You're leaving money on the table in several markets.

A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.

Countries audited
10
of 175+ worldwide
Prices checked
100
Across 9 products and 10 countries
Off-target
88
88% of prices checked
Avg deviation
98.0%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
52
Moderately underpriced
14
Well aligned
12
Moderately overpriced
10
Strongly overpriced
12
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • BrazilExtreme spread · far high & far low
  • MexicoExtreme spread · far high & far low
  • IndiaExtreme spread · far high & far low
  • JapanWide spread · pulled both ways
  • CanadaModerate spread · 3 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇲🇽Money on the table: Mexico

You're priced about 659% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

United States of America is currently strongly underpriced (-67%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.

88 of 100 price checks are off

That's 88% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 9 products

Showing the 5 most off-target products with full country coverage. 4 more available.

Week Plus Tofu

5% aligned · 40 countries
Priced very low (>15% under target) · 34Priced low (5-15% under target) · 4On target (within ±5%) · 2

Invoice Maker Plus

0% aligned · 9 countries
Priced very low (>15% under target) · 9

Year Plus Tofu

0% aligned · 7 countries
Priced very low (>15% under target) · 7

Month Premium Tofu

0% aligned · 1 country
Priced very low (>15% under target) · 1

Weekly Plus Tofu

11% aligned · 19 countries
Priced low (5-15% under target) · 6On target (within ±5%) · 2Priced high (5-15% over target) · 6Priced very high (>15% over target) · 5
4 more products in this audit.
Sample

Country-by-country pricing

Preview locked. Unlock the full report to see every storefront and recommendation.

Detailed pricing locked

Unlock the full table with current prices, optimal targets, and recommended platform tiers per country.

Unlock the full report

You're seeing 10 of 175+ countries.

Mirava automates regional pricing for app makers. Create a free account to see every market with the recommended price, the platform tier it maps to, and a one-click rollout plan for App Store, Google Play, and Stripe.

  • Country-by-country recommended prices
  • Mapped to actual platform tiers
  • Revenue-impact projection
  • Push live in one click

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Live demo

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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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