🇦🇺Biggest overprice: Australia
Its worst price sits about 15% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
iOverlander
iOverlander is a mapping app to help travelers find camping and accommodation worldwide - no matter how remote your destination. Only real places by real travelers.
App Storeioverlander.com
Pricing Score
77/ 100
Your prices sit close to what these markets carry.
Scored across 8 of your markets.
On trackYour pricing is holding up well across markets.
13 of your 32 price checks sit below the range their markets carry. Another 4 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in Mexico sits about 26% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers.
Countries audited
10
of 175+ worldwide
Price checks
32
4 products, 10 countries
Off-target
17
53% of price checks
Avg deviation
13.7%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 32 price checks, not 40. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
1
Below range
12
In range
15
Above range
4
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far below range | 26% |
France Below range | 20% |
Australia Above range | 15% |
United Kingdom Below range | 14% |
India Below range | 10% |
Brazil Below range | 8% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaSubtle spread · neighbouring bands, all above range
- BrazilSubtle spread · neighbouring bands, all below range
- United KingdomSubtle spread · neighbouring bands, all below range
- IndiaSubtle spread · neighbouring bands, all below range
- JapanSubtle spread · neighbouring bands, all above range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
17 of 32 price checks are off
That's 53% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Unlimited Monthly
38% in range · 8 price checks
Under what the market carries · 3Inside the range the market carries · 3Over what the market carries · 2
iOverlander Pro
38% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 3Inside the range the market carries · 3Over what the market carries · 1
iOverlander Unlimited
50% in range · 8 price checks
Under what the market carries · 3Inside the range the market carries · 4Over what the market carries · 1
Pro Monthly
63% in range · 8 price checks
Under what the market carries · 3Inside the range the market carries · 5
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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