🇩🇪Money on the table: Germany
Its worst price sits about 8% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
iPlotter Solent
iPlotter Solent - the marine passage planner for iPad and iPhone with Solent markers and buoys database, other databases available Sectors are added to a passage plan by selecting waypoints from a database, whereupon the true course and…
App Storenavsoft.co.uk
Pricing Score
75/ 100
Your prices sit close to what these markets carry.
Scored across 9 of your markets.
On trackYour pricing is holding up well across markets.
14 of your 87 price checks sit below the range their markets carry. Another 39 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 37% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around.
Countries audited
10
of 175+ worldwide
Price checks
87
10 products, 10 countries
Off-target
53
61% of price checks
Avg deviation
17.8%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 87 price checks, not 100. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
14
In range
34
Above range
29
Far above range
10
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 37% |
Brazil Above range | 16% |
Australia Above range | 15% |
Germany Below range | 8% |
France Below range | 8% |
United Kingdom Above range | 5% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaSubtle spread · neighbouring bands, all above range
- GermanySubtle spread · neighbouring bands, all below range
- MexicoSubtle spread · neighbouring bands, all above range
- FranceSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇬🇧Your biggest market: United Kingdom
The United Kingdom is above range, about 5% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
53 of 87 price checks are off
That's 61% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 10 products
Your widely sold products, most price checks off target first.
Solent Racing 2024
22% in range · 9 price checks
Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 4Well over what the market carries · 1
Solent Racing 2023
22% in range · 9 price checks
Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 4Well over what the market carries · 1
Solent Racing 2022
22% in range · 9 price checks
Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 4Well over what the market carries · 1
Solent Racing Marks 2021
22% in range · 9 price checks
Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 4Well over what the market carries · 1
Solent Racing Marks 2019
44% in range · 9 price checks
Under what the market carries · 2Inside the range the market carries · 4Over what the market carries · 2Well over what the market carries · 1
5 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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