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Pricing Intelligence ReportBy Mirava
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We checked your prices in 173 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
38/ 100
Most of your prices are well off their local optimum.
Scored across 171 of your markets.
Off targetMost of your prices are off their optimum band.
789 of your 1026 prices sit above their local optimum, pricing buyers out at the top end. Another 103 sit below their own, likely revenue you're not collecting. One to start with: Nigeria, well over its optimum band.
892 of your 1026 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in all 10 markets in this preview.
In Nigeria, it's well over its local optimum.
Prices checked
1026
6 products, 173 countries
Off-target
892
87% of prices
Avg deviation
63.6%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
Nothing changes in your store. You review every recommendation first and push it live only when you approve.
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Scored across 171 of your 173 markets.
How your prices stack up
Far below optimum
40
Below optimum
63
Near optimum
134
Above optimum
195
Far above optimum
594
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Off optimum
Your markets off optimum
All 10 markets in this preview sit off their local optimum. The further out, the more it costs you.All 10 markets in this preview sit off their local optimum. Ordered by how far each market sits past its band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Nigeria Far above optimum | Locked |
Cameroon Far above optimum | Locked |
Uganda Far above optimum | Locked |
United Republic of Tanzania Far above optimum | Locked |
Kenya Far above optimum | Locked |
Nepal Far above optimum | Locked |
9 more of your markets are off target.Plus 4 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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The rest of this report
The next 5 markets on this list
They sit off their local optimum too. Enter your email to see them and 3 more sections of analysis.
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Your full report, free
This free report shows 10 of the 173 markets we audited.
The other 163 markets are in the full report.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions4 markets pull in different directions4 markets pull in different directions
Markets where pricing pulls in different directions
4 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BeninSubtle spread · neighbouring bands, all above optimum
- NepalSubtle spread · neighbouring bands, all above optimum
- SenegalSubtle spread · neighbouring bands, all above optimum
- ZambiaSubtle spread · neighbouring bands, all above optimum
A free account shows your own price next to each market's optimum band.
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What stands out892 of 1026 prices are off892 of 1026 prices are off
What stands out
892 of 1026 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
892 of 1026 prices are off
That's 87% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown6 products · 13% of price checks near optimum6 products · 13% of price checks near optimum
Product breakdown
6 products · 13% of price checks near optimum
Per product
Across 6 products
Your widely sold products, most prices outside their optimum band first.
Remove Ads
7% near optimum · 171 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 12Over its local optimum · 31Well over its local optimum · 123
Developer Lite
8% near optimum · 171 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 14Over its local optimum · 30Well over its local optimum · 122
Developer Upgrade
8% near optimum · 171 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 14Over its local optimum · 30Well over its local optimum · 122
Developer Upgrade Offer
12% near optimum · 171 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 21Over its local optimum · 24Well over its local optimum · 121
Developer Upgrade Monthly
16% near optimum · 171 prices
Well under its local optimum · 9Under its local optimum · 17Near its local optimum · 27Over its local optimum · 40Well over its local optimum · 78
1 more product in this audit.
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