🇦🇺Biggest overprice: Australia
Its worst price sits about 15% over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
77/ 100
Your prices sit close to their local optimum.
Scored across 9 of your markets.
On trackYour pricing holds up. 33 prices still leave money on the table.
33 of your 72 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 36% under its optimum band.
A small nudge up usually lifts ARPU without losing customers. One more market has a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
72
8 products, 10 countries
Off-target
33
46% of prices
Avg deviation
13.8%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 72 prices, not 80. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
8
Below optimum
14
Near optimum
39
Above optimum
11
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far below optimum | 36% |
Brazil Far below optimum | 23% |
Australia Above optimum | 15% |
United Kingdom Below optimum | 13% |
Japan Above optimum | 13% |
France Below optimum | 5% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- IndiaWide spread · pulled both ways
- BrazilWide spread · pulled both ways
- JapanWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all below optimum
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇯🇵Your biggest market: Japan
Japan is above optimum, about 13% over its optimum band. One tier here usually beats fixing a dozen smaller markets.
33 of 72 prices are off
That's 46% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 8 products
Your widely sold products, most prices outside their optimum band first.
Anual · Yearly
44% near optimum · 9 prices
Well under its local optimum · 2Under its local optimum · 1Near its local optimum · 4Over its local optimum · 2
Mensal · Monthly
44% near optimum · 9 prices
Well under its local optimum · 2Near its local optimum · 4Over its local optimum · 3
Anual · Yearly (2)
56% near optimum · 9 prices
Well under its local optimum · 2Under its local optimum · 2Near its local optimum · 5
Anual · Yearly (3)
56% near optimum · 9 prices
Under its local optimum · 4Near its local optimum · 5
Mensal · Monthly (3)
56% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 5Over its local optimum · 3
3 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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