🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
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Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off target99 of your 108 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: India, 165% over its optimum band.
99 of your 108 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.
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Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 108 prices, not 120. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 165% |
Brazil Far above optimum | 111% |
Mexico Far above optimum | 79% |
Australia Far above optimum | 28% |
Germany Far above optimum | 27% |
Japan Far above optimum | 26% |
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These 6 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
1 more market shows the same drift in this preview.
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All 2 findings come from your own pricing data.
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
That's 92% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Your widely sold products, most prices outside their optimum band first.
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Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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