🇯🇵Money on the table: Japan
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Kaspersky защита, безопасность
Наши лучшие средства для защиты iOS Kaspersky защита, безопасность включает премиум-приложения и функции для iPhone и iPad. Это минимально необходимые возможности, такие как Анти-Фишинг и Безопасный QR-сканер, поиск слабых мест в…
This app isn't sold on the US App Store, so we used its prices in the United Kingdom as a reference instead.
Pricing Score
57/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
148 of your 219 prices sit above their local optimum, pricing buyers out at the top end. Another 19 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 7 more markets sit outside their range.
Free signup · No credit card
Countries audited
9
of 175+ worldwide
Prices checked
219
38 products, 9 countries
Off-target
167
76% of prices
Avg deviation
36.3%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We checked 219 prices, not 342. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
5
Below optimum
14
Near optimum
52
Above optimum
59
Far above optimum
89
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Australia Far above optimum |
Germany Far above optimum |
France Far above optimum |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
Free signup · No credit card
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- AustraliaWide spread · pulled both ways
- GermanyModerate spread · 3 bands, all above optimum
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Free signup · No credit card
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.
167 of 219 prices are off
That's 76% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
Free signup · No credit card
Per product
Across 38 products
Your widely sold products, most prices outside their optimum band first.
Assinatura premium · Monthly
0% near optimum · 8 prices
Over its local optimum · 1Well over its local optimum · 7
Assinatura premium · Yearly
0% near optimum · 8 prices
Over its local optimum · 2Well over its local optimum · 6
Assinatura premium · Monthly (2)
0% near optimum · 8 prices
Under its local optimum · 1Over its local optimum · 3Well over its local optimum · 4
Kaspersky Plus 1 ano,5 dispositivos
0% near optimum · 8 prices
Well under its local optimum · 2Over its local optimum · 2Well over its local optimum · 4
Assinatura premium · Yearly (2)
0% near optimum · 8 prices
Over its local optimum · 5Well over its local optimum · 3
33 more products in this audit.
Free signup · No credit card
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
Free signup · No credit card
No spam. Just the link.