Pricing Intelligence Report
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App Store
Issued August 26, 2026By MiravaRefreshed 5 hours ago
Pricing Score
43/ 100

Your prices sit well away from what these markets carry.

Scored across 9 of your markets.

Off target

Your pricing is well off what these markets can carry.

48 of your 54 price checks sit above the range their markets carry. That prices buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are costing you money. The worst are ranked just below.

The verdict

Your worst price in India sits about 139% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
54
6 products, 10 countries
Off-target
48
89% of price checks
Avg deviation
60.3%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 54 price checks, not 60. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
0
Below range
0
In range
6
Above range
13
Far above range
35

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
139%
Brazil
Far above range
110%
Mexico
Far above range
95%
Canada
Far above range
29%
Australia
Far above range
28%
Japan
Far above range
26%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • CanadaModerate spread · 3 bands, all above range
  • GermanyModerate spread · 3 bands, all above range
  • FranceModerate spread · 3 bands, all above range
  • United KingdomSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇮🇩Your biggest market: Indonesia

We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.

48 of 54 price checks are off

That's 89% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 6 products

Your widely sold products, most price checks off target first.

10000 Gold Coins

0% in range · 9 price checks
Over what the market carries · 2Well over what the market carries · 7

500 Gold Coins

0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5

5000 Gold Coins

11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 5

2000 Gold Coins

11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 5

1000 Gold Coins

11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 1Well over what the market carries · 7
1 more product in this audit.
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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