🇫🇷Money on the table: France
Its worst price sits about 8% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
KHL
The Kontinental hockey league official application. The app is convenient and user-friendly, with a new interface, swift info updates, and live broadcasts of key moments from games.
App Storekhl.ru
Pricing Score
77/ 100
Your prices sit close to what these markets carry.
Scored across 8 of your markets.
On trackYour pricing is holding up well across markets.
5 of your 80 price checks sit below the range their markets carry. Another 38 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 106% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
80
18 products, 10 countries
Off-target
43
54% of price checks
Avg deviation
21.0%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 80 price checks, not 180. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
5
In range
37
Above range
22
Far above range
16
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 106% |
Brazil Far above range | 56% |
Australia Far above range | 39% |
France Below range | 8% |
United Kingdom Above range | 6% |
Japan Above range | 6% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above range
- BrazilModerate spread · 3 bands, all above range
- CanadaSubtle spread · neighbouring bands, all below range
- FranceSubtle spread · neighbouring bands, all below range
- JapanSubtle spread · neighbouring bands, all above range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇷🇺Your biggest market: Russian Federation
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
43 of 80 price checks are off
That's 54% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 18 products
Your widely sold products, most price checks off target first.
One club subscription
0% in range · 7 price checks
Over what the market carries · 1Well over what the market carries · 6
Season pass (all games) · Yearly
33% in range · 6 price checks
Inside the range the market carries · 2Over what the market carries · 4
Game stream
33% in range · 6 price checks
Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 1Well over what the market carries · 2
Season pass (all games)
0% in range · 4 price checks
Over what the market carries · 2Well over what the market carries · 2
Season pass (one club)
0% in range · 4 price checks
Over what the market carries · 1Well over what the market carries · 3
13 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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