🇨🇦Money on the table: Canada
Its worst price sits about 24% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Kingdom Rush Frontiers TD
Kingdom Rush Frontiers is a whole new level of the furiously fast, enchantingly charming gameplay that made kingdom Rush an award-winning Tower Defense hit. Defend exotic lands from dragons, man-eating plants, and ghastly denizens of the…
App Storeironhidegames.com
Pricing Score
72/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
10 of your 60 price checks sit below the range their markets carry. Another 25 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 35 of your 60 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Australia sits about 38% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 4 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
60
12 products, 9 countries
Off-target
35
58% of price checks
Avg deviation
18.5%
vs the local target price
1 country couldn't be analyzed — we don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 60 price checks, not 108. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
4
Below range
6
In range
25
Above range
15
Far above range
10
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Australia Far above range | 38% |
India Far above range | 36% |
Canada Far below range | 24% |
France Far below range | 21% |
Brazil Far above range | 21% |
Germany Below range | 8% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above range
- FranceModerate spread · 3 bands, all below range
- BrazilModerate spread · 3 bands, all above range
- CanadaModerate spread · 2 bands, all below range
- United KingdomSubtle spread · neighbouring bands, all above range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
35 of 60 price checks are off
That's 58% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 12 products
Your widely sold products, most price checks off target first.
Nivus
25% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Well over what the market carries · 3
Sha'tra
14% in range · 7 price checks
Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 4Well over what the market carries · 1
Grawl
17% in range · 6 price checks
Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 3
Dante
50% in range · 8 price checks
Inside the range the market carries · 4Over what the market carries · 3Well over what the market carries · 1
Captain Blackthorne
25% in range · 4 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 1Well over what the market carries · 1
7 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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