Pricing Intelligence Report
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App Storeknowunity.comLast updated on September 7, 2026By Mirava
Pricing Score
59/ 100

Most of your prices miss their local optimum.

Scored across 6 of your markets.

Room to improve

You're pricing buyers out at the top end.

296 of your 444 prices sit above their local optimum, pricing buyers out at the top end. Another 36 sit below their own, likely revenue you're not collecting. Your biggest gap: Japan, well over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in Japan sits well over its optimum band.

Priced above the band, buyers quietly drop off at the top end. 4 more markets sit outside their range.

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Countries audited
7
of 175+ worldwide
Prices checked
444
74 products, 7 countries
Off-target
332
75% of prices
Avg deviation
29.9%
vs the local target price

Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We checked 444 prices, not 518. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
17
Below optimum
19
Near optimum
112
Above optimum
158
Far above optimum
138

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 7 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page.
Market
Japan
Far above optimum
Mexico
Far above optimum
Germany
Far above optimum
Brazil
Far above optimum
France
Far above optimum
United Kingdom
Above optimum
Sign up to see the exact price to charge where you're furthest off.

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Inconsistency check

Markets where pricing pulls in different directions

These 6 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • JapanExtreme spread · far high & far low
  • MexicoExtreme spread · far high & far low
  • BrazilWide spread · pulled both ways
  • GermanyModerate spread · 3 bands, all above optimum
  • FranceModerate spread · 3 bands, all above optimum

1 more market shows the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇩🇪Your biggest market: Germany

Germany sits well over its optimum band. One tier here usually beats fixing a dozen smaller markets.

332 of 444 prices are off

That's 75% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Per product

Across 74 products

Your widely sold products, most prices outside their optimum band first.

Knowunity Pro · Monthly (5)

0% near optimum · 7 prices
Over its local optimum · 5Well over its local optimum · 2

Knowunity Pro · Yearly (27)

0% near optimum · 7 prices
Over its local optimum · 5Well over its local optimum · 2

Knowunity Pro · Yearly (26)

14% near optimum · 7 prices
Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 2

Knowunity Plus · Monthly

0% near optimum · 6 prices
Over its local optimum · 3Well over its local optimum · 3

Knowunity Pro · Monthly (10)

0% near optimum · 6 prices
Over its local optimum · 2Well over its local optimum · 4
69 more products in this audit.

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Unlock the full report

You're seeing all 7 markets we audited.

Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.

  • The exact price to charge where you're furthest off
  • Scored across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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