🇯🇵Money on the table: Japan
Its worst price sits about 21% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Kufu Zaim - Money Tracker
Kufu Zaim is an easy, fun to use household account book app, perfect for our generation. Basic bookkeeping features are streamlined to make them as easy to use as possible, while various analysis tools help you understand your finances…
Pricing Score
63/ 100
Most of your prices miss their local optimum.
Scored across 5 of your markets.
Room to improveYou're pricing buyers out at the top end.
7 of your 15 prices sit above their local optimum, pricing buyers out at the top end. Another 3 sit below their own, likely revenue you're not collecting. Your biggest gap: India, 53% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 53% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
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Countries audited
7
of 175+ worldwide
Prices checked
15
3 products, 7 countries
Off-target
10
67% of prices
Avg deviation
26.4%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 5 we could measure. We checked 15 prices, not 21. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
1
Below optimum
2
Near optimum
5
Above optimum
4
Far above optimum
3
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 7 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 53% |
Japan Far below optimum | 21% |
Australia Above optimum | 15% |
Mexico Above optimum | 4% |
Sign up to see the recommended price for each of these markets.
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Inconsistency check
Markets where pricing pulls in different directions
These 2 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanSubtle spread · neighbouring bands, all below optimum
- MexicoSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇯🇵Your biggest market: Japan
Japan is far below optimum, about 21% under its optimum band. One tier here usually beats fixing a dozen smaller markets.
10 of 15 prices are off
That's 67% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Zaim プレミアム（年プラン/初めての無料お試し2ヶ月）
20% near optimum · 5 prices
Under its local optimum · 1Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 1
Zaim プレミアム（月プラン）
40% near optimum · 5 prices
Well under its local optimum · 1Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Zaim プレミアム（年プラン）
40% near optimum · 5 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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