8 of 27 prices are off
That's 30% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
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Pricing Score
62/ 100
There's room between your prices and their local optimum.
Scored across 6 of your markets.
Room to improveYou're pricing buyers out at the top end.
8 of your 27 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: Brazil, 54% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Brazil sits about 54% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
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Countries audited
7
of 175+ worldwide
Prices checked
27
8 products, 7 countries
Off-target
8
30% of prices
Avg deviation
10.7%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We checked 27 prices, not 56. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
0
Near optimum
19
Above optimum
6
Far above optimum
2
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 7 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Brazil Far above optimum | 54% |
Mexico Far above optimum | 27% |
Australia Above optimum | 8% |
Germany Above optimum | 6% |
France Above optimum | 4% |
Sign up to see the recommended price for each of these markets.
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Inconsistency check
Markets where pricing pulls in different directions
These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaSubtle spread · neighbouring bands, all above optimum
- GermanySubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
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Per product
Across 8 products
Your widely sold products, most prices outside their optimum band first.
Lark Office Pro (6)
0% near optimum · 3 prices
Over its local optimum · 3
Lark Meeting Advanced Monthly
67% near optimum · 6 prices
Near its local optimum · 4Well over its local optimum · 2
Lark Office Pro (2)
67% near optimum · 3 prices
Near its local optimum · 2Over its local optimum · 1
Lark Office Pro (5)
67% near optimum · 3 prices
Near its local optimum · 2Over its local optimum · 1
Lark Office Pro (7)
67% near optimum · 3 prices
Near its local optimum · 2Over its local optimum · 1
3 more products in this audit.
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Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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