🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
52/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
1 of your 232 price checks sits below the range its market carries. Another 208 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 209 of your 232 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Brazil sits about 109% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
232
29 products, 9 countries
Off-target
209
90% of price checks
Avg deviation
38.1%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 232 price checks, not 261. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
1
In range
23
Above range
109
Far above range
99
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far above range | 109% |
Mexico Far above range | 85% |
United Kingdom Far above range | 41% |
Canada Far above range | 35% |
Australia Far above range | 26% |
Germany Far above range | 26% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- United KingdomModerate spread · 3 bands, all above range
- AustraliaSubtle spread · neighbouring bands, all above range
- GermanySubtle spread · neighbouring bands, all above range
- FranceSubtle spread · neighbouring bands, all above range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
209 of 232 price checks are off
That's 90% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 29 products
Your widely sold products, most price checks off target first.
LazyFit Premium · Every 3 months
0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5
LazyFit Premium · Yearly (2)
0% in range · 8 price checks
Over what the market carries · 2Well over what the market carries · 6
LazyFit Premium · Yearly (5)
0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5
LazyFit Premium · Yearly (6)
0% in range · 8 price checks
Over what the market carries · 2Well over what the market carries · 6
LazyFit Premium · Yearly (7)
0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5
24 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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