🇧🇷Money on the table: Brazil
Its worst price sits about 33% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
81/ 100
Your prices sit close to what these markets carry.
Scored across 8 of your markets.
On trackYour pricing is holding up well across markets.
4 of your 139 price checks sit below the range their markets carry. Another 65 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 40% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
139
86 products, 9 countries
Off-target
69
50% of price checks
Avg deviation
12.9%
vs the local target price
1 country couldn't be analyzed — we don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 139 price checks, not 774. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
1
Below range
3
In range
70
Above range
61
Far above range
4
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 40% |
Brazil Far below range | 33% |
Australia Above range | 15% |
Mexico Below range | 8% |
United Kingdom Above range | 6% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- IndiaModerate spread · 3 bands, all above range
- MexicoWide spread · pulled both ways
- United KingdomSubtle spread · neighbouring bands, all above range
- AustraliaSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇫🇷Your biggest market: France
France is inside the range it carries. Your biggest market is one you don't have to touch.
69 of 139 price checks are off
That's 50% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 86 products
Your widely sold products, most price checks off target first.
Abonnement annuel Le Point
63% in range · 8 price checks
Inside the range the market carries · 5Over what the market carries · 2Well over what the market carries · 1
N°2414
40% in range · 5 price checks
Inside the range the market carries · 2Over what the market carries · 3
N°2416
25% in range · 4 price checks
Inside the range the market carries · 1Over what the market carries · 3
Abonnement mensuel Le Point
75% in range · 8 price checks
Inside the range the market carries · 6Over what the market carries · 1Well over what the market carries · 1
Abonnement 6 mois Le Point
75% in range · 8 price checks
Well under what the market carries · 1Inside the range the market carries · 6Over what the market carries · 1
81 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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