🇯🇵Biggest overprice: Japan
Pricing here is roughly 155% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
12/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 8 products and 10 countries
Off-target
88
88% of prices checked
Avg deviation
41.0%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
35
Moderately underpriced
5
Well aligned
12
Moderately overpriced
7
Strongly overpriced
41
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- JapanExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇦🇺Money on the table: Australia
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
88 of 100 price checks are off
That's 88% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 8 products
Your widely sold products, most markets off target first.
Lucida Premium Plus
11% aligned · 27 countries
Priced very low (>15% under target) · 19Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 2Priced very high (>15% over target) · 2
Lucida Premium (1 Week)
17% aligned · 24 countries
On target (within ±5%) · 4Priced very high (>15% over target) · 20
Weekly Generic Plan
15% aligned · 13 countries
Priced very low (>15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 9
Weekly Premium
10% aligned · 10 countries
Priced very low (>15% under target) · 8On target (within ±5%) · 1Priced high (5-15% over target) · 1
Weekly $2.99 with 3 days free
10% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 2On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 4
3 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Japan Strongly overpriced | +155% |
Mexico Strongly overpriced | +153% |
India Strongly overpriced | +112% |
Australia Strongly underpriced | -99% |
United States of America Strongly overpriced | +85% |
Brazil Strongly underpriced | -81% |
Canada Strongly underpriced | -80% |
France Strongly underpriced | -79% |
Germany Strongly underpriced | -75% |
United Kingdom Strongly overpriced | +63% |
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