🇧🇷Your biggest market: Brazil
Brazil is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
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App Storelera.mobi
Pricing Score
54/ 100
Several of your price checks sit away from what their markets carry.
Scored across 6 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
54 of your 1146 price checks sit below the range their markets carry. Another 624 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 678 of your 1146 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Brazil sits about 151% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 4 more markets have a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
1146
191 products, 7 countries
Off-target
678
59% of price checks
Avg deviation
27.3%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We ran 1146 price checks, not 1337. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
4
Below range
50
In range
468
Above range
210
Far above range
414
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far above range | 151% |
Mexico Far above range | 148% |
France Far above range | 67% |
Australia Far above range | 52% |
Canada Far above range | 25% |
United Kingdom Above range | 13% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- FranceModerate spread · 3 bands, all above range
- BrazilSubtle spread · neighbouring bands, all above range
- United KingdomSubtle spread · neighbouring bands, all above range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
678 of 1146 price checks are off
That's 59% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 191 products
Your widely sold products, most price checks off target first.
SACO DE MOEDAS 2
0% in range · 6 price checks
Over what the market carries · 4Well over what the market carries · 2
SACO DE MOEDAS 5
0% in range · 6 price checks
Over what the market carries · 2Well over what the market carries · 4
SACO DE MOEDAS 3
0% in range · 6 price checks
Over what the market carries · 3Well over what the market carries · 3
SACO DE MOEDAS 1
0% in range · 6 price checks
Under what the market carries · 1Over what the market carries · 2Well over what the market carries · 3
SACO DE MOEDAS 30
0% in range · 6 price checks
Over what the market carries · 3Well over what the market carries · 3
186 more products in this audit.
Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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