Pricing Intelligence Report
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App Storelesmills.comLast updated on August 27, 2026By Mirava
Pricing Score
38/ 100

Every price we scored sits off its local optimum.

Scored across 9 of your markets.

Off target

Every price we scored is off its optimum band.

All 36 of your prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: India, 98% over its optimum band.

All 36 of your prices are costing you money. The worst are ranked below. Start with the top three.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits about 98% over its optimum band.

Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.

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Countries audited
10
of 175+ worldwide
Prices checked
36
4 products, 10 countries
Off-target
36
100% of prices
Avg deviation
49.0%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 36 prices, not 40. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
0
Near optimum
0
Above optimum
20
Far above optimum
16

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band.

Your markets furthest from optimum. Prices unlock after you sign up.
MarketPast its band
India
Far above optimum
98%
Mexico
Far above optimum
74%
Brazil
Far above optimum
58%
Australia
Far above optimum
36%
Germany
Above optimum
18%
France
Above optimum
14%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇦🇺Your biggest market: Australia

Australia is far above optimum, about 36% over its optimum band. One tier here usually beats fixing a dozen smaller markets.

36 of 36 prices are off

That's 100% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.

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Per product

Across 4 products

Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.

LES MILLS+ Premium Monthly

0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4

LES MILLS+ Base Monthly

0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4

Premium Annual

0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4

Base Annual

0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free signup · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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