🇮🇳Biggest overprice: India
Its worst price sits well over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
70/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
35 of your 90 prices sit above their local optimum, pricing buyers out at the top end. Another 20 sit below their own, likely revenue you're not collecting. Your biggest gap: Mexico, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 6 of the 9 markets in this preview.
Priced below the band, that's revenue you're not collecting. 8 more markets sit outside their range.
Prices checked
90
7 products, 10 countries
Off-target
55
61% of prices
Avg deviation
22.1%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
6
Below optimum
14
Near optimum
35
Above optimum
18
Far above optimum
17
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Mexico Far below optimum | Locked |
India Far above optimum | Locked |
United Kingdom Far above optimum | Locked |
Australia Far above optimum | Locked |
Germany Far above optimum | Locked |
France Far above optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions9 markets pull in different directions9 markets pull in different directions
Markets where pricing pulls in different directions
9 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaWide spread · pulled both ways
- BrazilWide spread · pulled both ways
- JapanWide spread · pulled both ways
- GermanyWide spread · pulled both ways
- FranceWide spread · pulled both ways
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out55 of 90 prices are off55 of 90 prices are off
What stands out
55 of 90 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
55 of 90 prices are off
That's 61% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown7 products · 39% of price checks near optimum7 products · 39% of price checks near optimum
Product breakdown
7 products · 39% of price checks near optimum
Per product
Across 7 products
Your widely sold products, most prices outside their optimum band first.
Life Fun Weekly
33% near optimum · 18 prices
Well under its local optimum · 1Under its local optimum · 6Near its local optimum · 6Over its local optimum · 2Well over its local optimum · 3
Life Fun Yearly
33% near optimum · 18 prices
Well under its local optimum · 1Near its local optimum · 6Over its local optimum · 6Well over its local optimum · 5
Life Fun Weekly 3 Days Free
56% near optimum · 18 prices
Under its local optimum · 2Near its local optimum · 10Over its local optimum · 2Well over its local optimum · 4
Once
22% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 3
Life Fun Monthly
22% near optimum · 9 prices
Well under its local optimum · 3Under its local optimum · 2Near its local optimum · 2Over its local optimum · 2
2 more products in this audit.
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