🇯🇵Money on the table: Japan
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
52/ 100
Every price we scored sits off its local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
8 of your 9 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 4 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
9
1 product, 10 countries
Off-target
9
100% of prices
Avg deviation
42.9%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 9 prices, not 10. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
1
Below optimum
0
Near optimum
0
Above optimum
4
Far above optimum
4
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Mexico Far above optimum |
Japan Far below optimum |
Brazil Far above optimum |
Australia Far above optimum |
Germany Above optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇹🇭Your biggest market: Thailand
We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.
9 of 9 prices are off
That's 100% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Product breakdown
Premium ID yearly fee
0% near optimum · 9 prices
Well under its local optimum · 1Over its local optimum · 4Well over its local optimum · 4
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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