🇦🇺Biggest overprice: Australia
Its worst price sits about 16% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
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Several of your price checks sit away from what their markets carry.
Scored across 5 of your markets.
Room to improve6 of your 8 price checks sit below the range their markets carry. One more sits above its own range, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 7 of your 8 price checks are where the money is. The biggest gaps are just below.
A small nudge up usually lifts ARPU without losing customers. One more market has a price this far out.
Countries audited counts all 8 markets we analyzed. The score above covers the 5 we could measure. We ran 8 price checks, not 32. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 8 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
United Kingdom Far below range | 35% |
Brazil Far below range | 28% |
Australia Above range | 16% |
Canada Below range | 8% |
Mexico Below range | 6% |
This market doesn't have one pricing story. Its products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
All 3 findings come from your own pricing data.
Its worst price sits about 16% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Australia is above range, about 16% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
That's 88% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Your widely sold products, most price checks off target first.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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