🇮🇳Biggest overprice: India
Its worst price sits about 38% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
45/ 100
Your prices sit well away from what these markets carry.
Scored across 8 of your markets.
Off targetYour pricing is well off what these markets can carry.
138 of your 148 price checks sit below the range their markets carry. Another 6 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 144 of your 148 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Canada sits about 62% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 7 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
148
39 products, 9 countries
Off-target
144
97% of price checks
Avg deviation
38.9%
vs the local target price
1 country couldn't be analyzed — we don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 148 price checks, not 351. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
98
Below range
40
In range
4
Above range
4
Far above range
2
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far below range | 62% |
United Kingdom Far below range | 57% |
Germany Far below range | 54% |
France Far below range | 54% |
Japan Far below range | 49% |
Mexico Far below range | 49% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaWide spread · pulled both ways
- GermanyModerate spread · 3 bands, all below range
- IndiaWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
- MexicoWide spread · pulled both ways
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
144 of 148 price checks are off
That's 97% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 39 products
Your widely sold products, most price checks off target first.
Piggy Bank
0% in range · 8 price checks
Well under what the market carries · 7Under what the market carries · 1
Travel Deal
0% in range · 8 price checks
Well under what the market carries · 7Under what the market carries · 1
1500 Golds
0% in range · 8 price checks
Well under what the market carries · 6Under what the market carries · 2
5000 Golds
0% in range · 8 price checks
Well under what the market carries · 7Under what the market carries · 1
Super Bundle
0% in range · 8 price checks
Well under what the market carries · 7Under what the market carries · 1
34 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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