🇧🇷Money on the table: Brazil
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
73/ 100
There's room between your prices and their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
55 of your 198 prices sit below their local optimum, likely revenue you're not collecting. Another 40 sit above their own, pricing buyers out at the top end. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 4 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
198
38 products, 10 countries
Off-target
95
48% of prices
Avg deviation
16.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 198 prices, not 380. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
13
Below optimum
42
Near optimum
103
Above optimum
16
Far above optimum
24
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Mexico Far above optimum |
Australia Far above optimum |
Brazil Far below optimum |
Japan Far below optimum |
Canada Below optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
- CanadaWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
- JapanModerate spread · 3 bands, all below optimum
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
95 of 198 prices are off
That's 48% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 38 products
Your widely sold products, most prices outside their optimum band first.
Assinatura básica mensal
0% near optimum · 8 prices
Under its local optimum · 6Over its local optimum · 1Well over its local optimum · 1
McAfee+ Advanced Yearly · Yearly
13% near optimum · 8 prices
Well under its local optimum · 2Under its local optimum · 4Near its local optimum · 1Over its local optimum · 1
Monthly Standard Subscription
33% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 3Well over its local optimum · 2
McAfee+ Advanced Monthly · Monthly
25% near optimum · 8 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 2Over its local optimum · 1
Monthly Plus Subscription
44% near optimum · 9 prices
Near its local optimum · 4Over its local optimum · 2Well over its local optimum · 3
33 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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