🇯🇵Money on the table: Japan
Its worst price sits about 60% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
69/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
148 of your 423 prices sit below their local optimum, likely revenue you're not collecting. Another 144 sit above their own, pricing buyers out at the top end. Your biggest gap: India, 138% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 138% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
423
61 products, 10 countries
Off-target
292
69% of prices
Avg deviation
26.0%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 423 prices, not 610. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
61
Below optimum
87
Near optimum
131
Above optimum
96
Far above optimum
48
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 138% |
Mexico Far above optimum | 78% |
Brazil Far above optimum | 78% |
Japan Far below optimum | 60% |
France Far above optimum | 47% |
United Kingdom Far below optimum | 35% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇮🇹Your biggest market: Italy
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
292 of 423 prices are off
That's 69% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 61 products
Your widely sold products, most prices outside their optimum band first.
Meditopia Premium Mensal
0% near optimum · 10 prices
Well under its local optimum · 9Under its local optimum · 1
Meditopia Premium Weekly
0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4
Meditopia Premium Monthly · Monthly (2)
0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4
Meditopia Premium · Every 6 months (2)
0% near optimum · 9 prices
Under its local optimum · 1Over its local optimum · 4Well over its local optimum · 4
Meditopia Premium Aylık
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
56 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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