🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
42/ 100
Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off targetMost of your prices are off their optimum band.
50 of your 54 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: India, well over its optimum band.
50 of your 54 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 6 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
54
6 products, 10 countries
Off-target
50
93% of prices
Avg deviation
51.1%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 54 prices, not 60. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
0
Near optimum
4
Above optimum
20
Far above optimum
30
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Japan Far above optimum |
Germany Far above optimum |
France Far above optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanModerate spread · 2 bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
- BrazilSubtle spread · neighbouring bands, all above optimum
- CanadaSubtle spread · neighbouring bands, all above optimum
- GermanySubtle spread · neighbouring bands, all above optimum
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
50 of 54 prices are off
That's 93% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 6 products
Your widely sold products, most prices outside their optimum band first.
Medium Membership · Monthly
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
Medium Membership · Yearly
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
Friend Membership · Monthly
0% near optimum · 9 prices
Over its local optimum · 3Well over its local optimum · 6
Friend Membership · Yearly
0% near optimum · 9 prices
Over its local optimum · 3Well over its local optimum · 6
Medium Membership · Monthly (2)
22% near optimum · 9 prices
Near its local optimum · 2Over its local optimum · 5Well over its local optimum · 2
1 more product in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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