Pricing Intelligence Report
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Issued July 25, 2026By MiravaRefreshed 22 days ago
Pricing Score
49/ 100

Your prices sit well away from what these markets carry.

Scored across 9 of your markets.

Off target

Your pricing is well off what these markets can carry.

21 of your 27 price checks sit below the range their markets carry. That's revenue left on the table.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are costing you money. The worst are ranked just below.

The verdict

Your worst price in Mexico sits about 72% below the range that market carries.

A small nudge up usually lifts ARPU without losing customers. 2 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
27
3 products, 10 countries
Off-target
21
78% of price checks
Avg deviation
33.6%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 27 price checks, not 30. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
9
Below range
12
In range
6
Above range
0
Far above range
0

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
Mexico
Far below range
72%
India
Far below range
69%
Brazil
Far below range
69%
Japan
Below range
16%
Germany
Below range
8%
France
Below range
8%
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Findings

What stands out

This finding comes from your own pricing data.

21 of 27 price checks are off

That's 78% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 3 products

Products sold in most markets come first, then ranked by how many of their price checks land outside the range.

Pro yearly

22% in range · 9 price checks
Well under what the market carries · 3Under what the market carries · 4Inside the range the market carries · 2

Basic yearly

22% in range · 9 price checks
Well under what the market carries · 3Under what the market carries · 4Inside the range the market carries · 2

Basic monthly

22% in range · 9 price checks
Well under what the market carries · 3Under what the market carries · 4Inside the range the market carries · 2
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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