Pricing Intelligence Report
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Issued July 25, 2026By MiravaRefreshed 29 days ago
Pricing Score
50/ 100

Several of your price checks sit away from what their markets carry.

Scored across 8 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

37 of your 40 price checks sit below the range their markets carry. That's revenue left on the table.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in India sits about 72% below the range that market carries.

A small nudge up usually lifts ARPU without losing customers. 6 more markets have a price this far out.

Countries audited
9
of 175+ worldwide
Price checks
40
5 products, 9 countries
Off-target
37
93% of price checks
Avg deviation
36.9%
vs the local target price

Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 40 price checks, not 45. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
24
Below range
13
In range
3
Above range
0
Far above range
0

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 9 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far below range
72%
Mexico
Far below range
45%
Japan
Far below range
45%
Germany
Far below range
39%
France
Far below range
39%
Australia
Far below range
37%
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • CanadaModerate spread · 2 bands, all below range
  • AustraliaSubtle spread · neighbouring bands, all below range
  • GermanySubtle spread · neighbouring bands, all below range
  • FranceSubtle spread · neighbouring bands, all below range
  • JapanSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

This finding comes from your own pricing data.

37 of 40 price checks are off

That's 93% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 5 products

Products sold in most markets come first, then ranked by how many of their price checks land outside the range.

Colorify Pro Yearly

0% in range · 8 price checks
Well under what the market carries · 5Under what the market carries · 3

Premium Weekly

0% in range · 8 price checks
Well under what the market carries · 6Under what the market carries · 2

Colorify Pro Weekly

13% in range · 8 price checks
Well under what the market carries · 4Under what the market carries · 3Inside the range the market carries · 1

Pro Monthly

13% in range · 8 price checks
Well under what the market carries · 5Under what the market carries · 2Inside the range the market carries · 1

Premium Yearly

13% in range · 8 price checks
Well under what the market carries · 4Under what the market carries · 3Inside the range the market carries · 1
Unlock the full report

You're seeing all 9 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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