75 of 79 price checks are off
That's 95% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
Pricing Score
38/ 100
Your prices sit well away from what these markets carry.
Scored across 8 of your markets.
Off targetYour pricing is well off what these markets can carry.
70 of your 79 price checks sit below the range their markets carry. Another 5 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 75 of your 79 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Germany sits about 94% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 7 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
79
3 products, 9 countries
Off-target
75
95% of price checks
Avg deviation
59.1%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
66
Below range
4
In range
4
Above range
4
Far above range
1
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Germany Far below range | 94% |
France Far below range | 94% |
Mexico Far below range | 93% |
Japan Far below range | 93% |
United Kingdom Far below range | 92% |
Brazil Far below range | 91% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- United KingdomWide spread · pulled both ways
- CanadaModerate spread · 3 bands, all below range
- BrazilWide spread · pulled both ways
- JapanModerate spread · 2 bands, all below range
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Your widely sold products, most price checks off target first.
Special Offer Pack
0% in range · 70 price checks
Well under what the market carries · 66Under what the market carries · 2Over what the market carries · 1Well over what the market carries · 1
A Handful of Gems
50% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 4Over what the market carries · 2
1 more product in this audit.
Unlock the full report
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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