🇦🇺Biggest overprice: Australia
Pricing here is roughly 52% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
27/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
10
of 175+ worldwide
Prices checked
70
Across 4 products and 10 countries
Off-target
51
73% of prices checked
Avg deviation
18.6%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
17
Moderately underpriced
4
Well aligned
19
Moderately overpriced
5
Strongly overpriced
25
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- FranceModerate spread · 2 bands
- GermanyModerate spread · 2 bands
- JapanModerate spread · 2 bands
- AustraliaSubtle spread · neighbouring bands
- CanadaSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇨🇦Money on the table: Canada
You're priced about 31% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
51 of 70 price checks are off
That's 73% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their markets are priced off target.
Weekly
10% aligned · 20 countries
Priced very low (>15% under target) · 6Priced low (5-15% under target) · 2On target (within ±5%) · 2Priced very high (>15% over target) · 10
Monthly
30% aligned · 20 countries
Priced very low (>15% under target) · 6On target (within ±5%) · 6Priced very high (>15% over target) · 8
Yearly
30% aligned · 20 countries
Priced very low (>15% under target) · 5Priced low (5-15% under target) · 1On target (within ±5%) · 6Priced high (5-15% over target) · 4Priced very high (>15% over target) · 4
MHB Lifetime Premium
50% aligned · 10 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 5Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Australia Strongly overpriced | +52% |
India Strongly overpriced | +51% |
Canada Strongly underpriced | -31% |
Brazil Strongly overpriced | +31% |
France Strongly underpriced | -17% |
Germany Strongly underpriced | -17% |
United Kingdom Strongly overpriced | +16% |
Japan Strongly overpriced | +15% |
Mexico Moderately underpriced | -15% |
Sign up to see the recommended price for each of these markets.
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You're seeing 10 of 175+ countries.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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