🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
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Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improve8 of your 9 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: India, 138% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
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Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 9 prices, not 10. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 138% |
Brazil Far above optimum | 97% |
Mexico Far above optimum | 79% |
Australia Above optimum | 15% |
United Kingdom Above optimum | 13% |
Japan Above optimum | 13% |
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All 2 findings come from your own pricing data.
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
That's 89% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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