Pricing Intelligence Report
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App StoreLast updated on September 26, 2026By Mirava

Prepared for the Miracal team

We checked your prices in 173 markets. Claim it and your account opens with this report already inside.

Nothing changes in your store. You approve every price yourself.

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Pricing Score
58/ 100

Most of your prices miss their local optimum.

Scored across 171 of your markets.

Room to improve

You're leaving money on the table.

938 of your 1817 prices sit below their local optimum, likely revenue you're not collecting. Another 564 sit above their own, pricing buyers out at the top end. One to start with: Nepal, well over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price is too high in all 10 markets in this preview.

In Nepal, it's well over its local optimum.

Prices checked
1817
14 products, 173 countries
Off-target
1502
83% of prices
Avg deviation
37.5%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

Nothing changes in your store. You review every recommendation first and push it live only when you approve.

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Scored across 171 of your 173 markets.

How your prices stack up

Far below optimum
578
Below optimum
360
Near optimum
315
Above optimum
229
Far above optimum
335

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Off optimum

Your markets off optimum

All 10 markets in this preview sit off their local optimum. Ordered by how far each market sits past its band. The further out, the more it costs you.

Your markets off optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
Nepal
Far above optimum
Locked
Benin
Far above optimum
Locked
Cameroon
Far above optimum
Locked
Senegal
Far above optimum
Locked
Uganda
Far above optimum
Locked
Zambia
Far above optimum
Locked
Plus 4 more off-target markets. Sign up to see the exact price to charge where you're furthest off.

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Unlock the full report

This free report shows 10 of the 173 markets we audited.

The other 163 markets are in the full report.

Sign up free and connect your store. We'll score your real catalog on your own account, market by market.

  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

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More in this audit

Markets where pricing pulls in different directions
10 markets pull in different directions
Inconsistency check

Markets where pricing pulls in different directions

These 10 previewed markets don't have one pricing story. In 9 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • GhanaWide spread · pulled both ways
  • ZambiaWide spread · pulled both ways
  • IndiaWide spread · pulled both ways
  • BeninExtreme spread · far high & far low
  • Ivory CoastExtreme spread · far high & far low

5 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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What stands out
1502 of 1817 prices are off
Findings

What stands out

This finding comes from your own pricing data.

1502 of 1817 prices are off

That's 83% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
14 products · 17% of price checks near optimum
Per product

Across 14 products

Your widely sold products, most prices outside their optimum band first.

Miracal Pro Yearly Abo Trial

17% near optimum · 171 prices
Well under its local optimum · 78Under its local optimum · 47Near its local optimum · 29Over its local optimum · 14Well over its local optimum · 3

Miracal Pro Yearly Subscription

18% near optimum · 171 prices
Well under its local optimum · 76Under its local optimum · 52Near its local optimum · 30Over its local optimum · 11Well over its local optimum · 2

Miracal Pro Weekly Abo

19% near optimum · 171 prices
Well under its local optimum · 50Under its local optimum · 23Near its local optimum · 33Over its local optimum · 32Well over its local optimum · 33

Miracal Pro Forever

23% near optimum · 171 prices
Well under its local optimum · 53Under its local optimum · 32Near its local optimum · 40Over its local optimum · 35Well over its local optimum · 11

Miracal Pro Monthly Abo

25% near optimum · 162 prices
Well under its local optimum · 56Under its local optimum · 34Near its local optimum · 41Over its local optimum · 10Well over its local optimum · 21
9 more products in this audit.

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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