🇨🇦Money on the table: Canada
Its worst price sits about 24% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
79/ 100
Your prices sit close to what these markets carry.
Scored across 9 of your markets.
On trackYour pricing is holding up well across markets.
29 of your 701 price checks sit below the range their markets carry. Another 309 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 65% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
701
237 products, 10 countries
Off-target
338
48% of price checks
Avg deviation
18.0%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 701 price checks, not 2370. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
5
Below range
24
In range
363
Above range
155
Far above range
154
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 65% |
Brazil Far above range | 26% |
Canada Far below range | 24% |
France Far below range | 21% |
Japan Above range | 10% |
Germany Below range | 8% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilModerate spread · 3 bands, all above range
- CanadaModerate spread · 3 bands, all below range
- FranceModerate spread · 3 bands, all below range
- GermanySubtle spread · neighbouring bands, all below range
- JapanSubtle spread · neighbouring bands, all above range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇰🇷Your biggest market: Republic of Korea
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
338 of 701 price checks are off
That's 48% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 237 products
Your widely sold products, most price checks off target first.
Daily Package C
50% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 4Over what the market carries · 1Well over what the market carries · 1
202104_New Record A
20% in range · 5 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 1
202104_CHARGE 1
20% in range · 5 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 2
22 Season Opening CelebrationD
20% in range · 5 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 2
106+106 Cash.
63% in range · 8 price checks
Under what the market carries · 1Inside the range the market carries · 5Over what the market carries · 1Well over what the market carries · 1
232 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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