🇲🇽Money on the table: Mexico
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
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Your prices sit close to their local optimum.
Scored across 9 of your markets.
On track49 of your 81 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Priced above the band, buyers quietly drop off at the top end. One more market sits outside its range.
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Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 81 prices, not 90. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
Japan Far above optimum |
Mexico Far below optimum |
Canada Above optimum |
Australia Above optimum |
India Below optimum |
Brazil Below optimum |
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These 6 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
1 more market shows the same drift in this preview.
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All 3 findings come from your own pricing data.
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Germany is near its local optimum. Your biggest market is one you don't have to touch.
That's 60% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Your widely sold products, most prices outside their optimum band first.
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Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
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