🇨🇦Money on the table: Canada
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 9 markets. Claim it and your account opens with this report already inside.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
68/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're leaving money on the table.
23 of your 59 prices sit below their local optimum, likely revenue you're not collecting. Another 13 sit above their own, pricing buyers out at the top end. Your biggest gap: Mexico, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is off in all 8 markets in this preview.
In Mexico, it's well over its local optimum.
Prices checked
59
15 products, 9 countries
Off-target
36
61% of prices
Avg deviation
29.4%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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1 country couldn't be analyzed. We don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Scored across 8 of your 9 markets.
How your prices stack up
Far below optimum
13
Below optimum
10
Near optimum
23
Above optimum
8
Far above optimum
5
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Mexico Far above optimum | Locked |
France Far above optimum | Locked |
Germany Far above optimum | Locked |
Canada Far below optimum | Locked |
Brazil Far above optimum | Locked |
United Kingdom Far below optimum | Locked |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 9 markets.
We cover 175+ storefronts for customers.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions8 markets pull in different directions8 markets pull in different directions
Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- United KingdomWide spread · pulled both ways
- MexicoWide spread · pulled both ways
- BrazilWide spread · pulled both ways
- CanadaModerate spread · 3 bands, all below optimum
- JapanModerate spread · 3 bands, all below optimum
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out36 of 59 prices are off36 of 59 prices are off
What stands out
36 of 59 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
36 of 59 prices are off
That's 61% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown15 products · 39% of price checks near optimum15 products · 39% of price checks near optimum
Product breakdown
15 products · 39% of price checks near optimum
Per product
Across 15 products
Your widely sold products, most prices outside their optimum band first.
VIP 1 week
11% near optimum · 9 prices
Well under its local optimum · 4Under its local optimum · 4Near its local optimum · 1
Star VIP 1 month
43% near optimum · 7 prices
Under its local optimum · 2Near its local optimum · 3Over its local optimum · 2
Silver Package
33% near optimum · 6 prices
Well under its local optimum · 3Near its local optimum · 2Over its local optimum · 1
VIP 1 month
40% near optimum · 5 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 2Over its local optimum · 1
Diamond Package
25% near optimum · 4 prices
Well under its local optimum · 2Near its local optimum · 1Over its local optimum · 1
10 more products in this audit.
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