Free pricing check
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Mullvad VPN

App StoreUpdated August 27, 2026

Prepared for the Mullvad VPN team

We checked your prices in 10 countries. Sign up to see the exact price to charge where you're furthest off.

Nothing changes in your store until you say so.

Free. No credit card.

Pricing Score

49/ 100

Off target

You're 26 points short of On track.

Most apps set one price. The store converts the rest.

The same price, compared with what people usually pay in three kinds of countries

Your US priceconverted at exchange rates

  • Where people pay lessToo expensive

  • Where people pay about the sameFits

  • Where people pay moreToo cheap

Your priceWhat people there usually pay

That's one price. You have 36.

Your app has 4 in-app purchases and subscriptions. We compared 9 countries. We found 36 prices.

Prices per country
CountryPrices
Australia4
Australia: 30 day subscription
Australia: 30 days subscription
Australia: 90 day subscription
Australia: + 1 more
India4
India: 30 days subscription
India: 30 day subscription
India: 90 day subscription
India: + 1 more
United Kingdom4
United Kingdom: 30 day subscription
United Kingdom: 30 days subscription
United Kingdom: 90 day subscription
United Kingdom: + 1 more
+ 6 more countries24
Total36 prices

A full bar is 4 prices.

24 of your 36 prices are too expensive.

  • 24Too expensive
  • 12Fits
  • 0Too cheap

Apps that fix gaps like these typically earn 15–40% more.

Too expensive loses you buyers. Too cheap leaves money on the table.

Start with India.

Your priceWhat people there usually pay

  1. India

    Far too expensive

    All 4 of its prices are off.

  2. Brazil

    Far too expensive

    All 4 of its prices are off.

  3. Mexico

    Far too expensive

    All 4 of its prices are off.

  4. Japan

    Too expensive

    All 4 of its prices are off.

  5. Australia

    Too expensive

    All 4 of its prices are off.

  6. Canada

    Too expensive

    All 4 of its prices are off.

  7. 5 more countries shown after you enter your email

Your next 5 countries have 20 prices that are off.

The countries open right here. We also email you the link. No spam.

Create a free account to get the exact price to charge for your 3 biggest gaps.

What a free account adds to this report
What you getThis reportFree account
Countries checked9175+
Too expensive or too cheapYesYes
Exact price to chargeNoYour 3 biggest gaps
  1. 1Create your free account
  2. 2Get the exact price to charge for your 3 biggest gaps
  3. 3Approve and applyMirava updates your store when you approve.
Apps like yours

Utilities apps charge more of their US price in the United Kingdom.

  • In the United Kingdom you charge 101% of your US price, lower than most. Utilities apps usually charge about 134% of their US price.
  • In Germany you charge 100% of your US price, lower than most. Utilities apps usually charge 116–127% of their US price.
  • In France you charge 100% of your US price, lower than most. Utilities apps usually charge 113–127% of their US price.

In the United Kingdom we compared you with 339 Utilities apps. What people there usually pay still comes first.

We compare your prices with what people in each country usually pay for apps.

Made by Mirava.

See which countries pull your score down.

Get the exact price to charge for your 3 biggest gaps.