🇮🇳Biggest overprice: India
Pricing here is roughly 51% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
15/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
10
of 175+ worldwide
Prices checked
20
Across 2 products and 10 countries
Off-target
17
85% of prices checked
Avg deviation
15.4%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
4
Moderately underpriced
4
Well aligned
3
Moderately overpriced
2
Strongly overpriced
7
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- BrazilExtreme spread · far high & far low
- JapanWide spread · pulled both ways
- FranceSubtle spread · neighbouring bands
- GermanySubtle spread · neighbouring bands
- MexicoSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇧🇷Money on the table: Brazil
You're priced about 28% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇩🇪Your biggest market: Germany
Germany is currently strongly underpriced (-16%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
17 of 20 price checks are off
That's 85% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 2 products
Products sold in most markets come first, then ranked by how many of their markets are priced off target.
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10% aligned · 10 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4
Extended Edition
20% aligned · 10 countries
Priced very low (>15% under target) · 4Priced low (5-15% under target) · 1On target (within ±5%) · 2Priced very high (>15% over target) · 3
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +51% |
Brazil Strongly underpriced | -28% |
Australia Strongly overpriced | +26% |
Japan Strongly underpriced | -21% |
United Kingdom Strongly overpriced | +17% |
France Strongly underpriced | -16% |
Germany Strongly underpriced | -16% |
Canada Moderately underpriced | -13% |
Mexico Moderately overpriced | +12% |
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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