🇬🇧Biggest overprice: United Kingdom
Its worst price sits about 5% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
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Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off target17 of your 18 price checks sit below the range their markets carry. One more sits above its own range, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. All of your price checks are costing you money. The worst are ranked just below.
A small nudge up usually lifts ARPU without losing customers. 6 more markets have a price this far out.
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 18 price checks, not 20. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far below range | 81% |
Germany Far below range | 77% |
France Far below range | 77% |
Mexico Far below range | 74% |
Japan Far below range | 72% |
Brazil Far below range | 63% |
This market doesn't have one pricing story. Its products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
All 3 findings come from your own pricing data.
Its worst price sits about 5% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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