🇧🇷Biggest overprice: Brazil
Its worst price sits about 24% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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App Storewhow.net
Pricing Score
73/ 100
Several of your price checks sit away from what their markets carry.
Scored across 7 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
26 of your 164 price checks sit below the range their markets carry. Another 113 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 139 of your 164 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Canada sits about 34% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 2 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
164
110 products, 9 countries
Off-target
139
85% of price checks
Avg deviation
20.4%
vs the local target price
1 country couldn't be analyzed — we don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Countries audited counts all 9 markets we analyzed. The score above covers the 7 we could measure. We ran 164 price checks, not 990. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
9
Below range
17
In range
25
Above range
98
Far above range
15
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far below range | 34% |
Brazil Far above range | 24% |
France Far below range | 21% |
Australia Above range | 19% |
Mexico Below range | 9% |
United Kingdom Above range | 7% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilModerate spread · 3 bands, all above range
- CanadaModerate spread · 3 bands, all below range
- JapanWide spread · pulled both ways
- MexicoWide spread · pulled both ways
- FranceSubtle spread · neighbouring bands, all below range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇩🇪Your biggest market: Germany
We don't have a Mirava Index or live exchange rate for Germany yet. Until we do, it isn't scored here. Connect your store accounts and we'll show you exactly how it compares.
139 of 164 price checks are off
That's 85% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 110 products
Your widely sold products, most price checks off target first.
Special Offer 1
17% in range · 6 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 2
Special Offer 8
0% in range · 4 price checks
Under what the market carries · 1Over what the market carries · 3
Special Offer 5
50% in range · 6 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 3
Special Offer 4
50% in range · 6 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 3
Special Offer 2
40% in range · 5 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2
105 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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