🇮🇳Biggest overprice: India
Its worst price sits about 39% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
National Review
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Pricing Score
75/ 100
Your prices sit close to what these markets carry.
Scored across 8 of your markets.
On trackYour pricing is holding up well across markets.
4 of your 50 price checks sit below the range their markets carry. Another 26 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in Brazil sits about 42% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. One more market has a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
50
22 products, 10 countries
Off-target
30
60% of price checks
Avg deviation
14.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 50 price checks, not 220. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
1
Below range
3
In range
20
Above range
24
Far above range
2
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far below range | 42% |
India Far above range | 39% |
Australia Above range | 10% |
Japan Above range | 10% |
France Below range | 7% |
Mexico Above range | 7% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilModerate spread · 2 bands, all below range
- JapanSubtle spread · neighbouring bands, all above range
- FranceSubtle spread · neighbouring bands, all below range
- MexicoSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
30 of 50 price checks are off
That's 60% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 22 products
Your widely sold products, most price checks off target first.
Monthly App Subscription
50% in range · 8 price checks
Inside the range the market carries · 4Over what the market carries · 3Well over what the market carries · 1
Annual App Subscription
50% in range · 8 price checks
Inside the range the market carries · 4Over what the market carries · 3Well over what the market carries · 1
National Review for iOS · Yearly
50% in range · 4 price checks
Inside the range the market carries · 2Over what the market carries · 2
National Review Auto-Renewing subscription
50% in range · 4 price checks
Inside the range the market carries · 2Over what the market carries · 2
National Review for iOS · Every 6 months
33% in range · 3 price checks
Inside the range the market carries · 1Over what the market carries · 2
17 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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