🇦🇺Money on the table: Australia
Its worst price sits about 17% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
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Your prices sit close to their local optimum.
Scored across 9 of your markets.
On track9 of your 18 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Coming down a tier or two usually grows total revenue, not the other way around.
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Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 18 prices, not 20. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 48% |
Australia Below optimum | 17% |
Brazil Above optimum | 12% |
United Kingdom Below optimum | 8% |
Canada Below optimum | 6% |
Japan Above optimum | under 1% |
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These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
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All 3 findings come from your own pricing data.
Its worst price sits about 17% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
That's 50% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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