Pricing Intelligence Report
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Nayya: Cycle & Mood Tracker

Nayya: Your Private Halal Cycle & Mood Tracker Nayya is your private companion for understanding your menstrual cycle, mood, and daily wellness — created with Muslim women in mind. Track every phase of your cycle, log how you feel, and…

App Storenayya.appLast updated on August 26, 2026By Mirava
Pricing Score
47/ 100

Most of your prices are well off their local optimum.

Scored across 9 of your markets.

Off target

Most of your prices are off their optimum band.

7 of your 9 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: India, 139% over its optimum band.

8 of your 9 prices are costing you money. The worst are ranked below. Start with the top three.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits about 139% over its optimum band.

Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.

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Countries audited
10
of 175+ worldwide
Prices checked
9
1 product, 10 countries
Off-target
8
89% of prices
Avg deviation
60.1%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 9 prices, not 10. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
1
Near optimum
1
Above optimum
3
Far above optimum
4

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band.

Your markets furthest from optimum. Prices unlock after you sign up.
MarketPast its band
India
Far above optimum
139%
Brazil
Far above optimum
120%
Australia
Far above optimum
55%
Mexico
Far above optimum
54%
United Kingdom
Above optimum
14%
Japan
Above optimum
14%
Plus 2 more off-target markets. Sign up to see the recommended price for every market.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇨🇦Money on the table: Canada

Its worst price sits about 5% under its optimum band. A small nudge up usually lifts ARPU without losing customers.

8 of 9 prices are off

That's 89% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.

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Per product

Product breakdown

تبرع بدولار واحد

11% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 4
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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