🇮🇳Biggest overprice: India
Its worst price sits about 17% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
NCHC.tv
tv is the official digital video network of the National Collegiate Hockey Conference, a NCAA Division I men's ice hockey conference. The app is a must have for any college hockey fan who wants to stay connected to the NCHC.
App Storenchc.tv
Pricing Score
61/ 100
Several of your price checks sit away from what their markets carry.
Scored across 6 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
2 of your 6 price checks sit below the range their markets carry. Another 3 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 5 of your 6 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Japan sits about 20% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers.
Countries audited
7
of 175+ worldwide
Price checks
6
1 product, 7 countries
Off-target
5
83% of price checks
Avg deviation
20.4%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We ran 6 price checks, not 7. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
2
In range
1
Above range
3
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Japan Below range | 20% |
India Above range | 17% |
Australia Above range | 12% |
Brazil Below range | 12% |
Mexico Above range | 3% |
Sign up to see the recommended price for each of these markets.
Findings
What stands out
All 2 findings come from your own pricing data.
5 of 6 price checks are off
That's 83% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Product breakdown
Subscription
17% in range · 6 price checks
Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 3
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