🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
Netflix
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App Storenetflix.com
Pricing Score
53/ 100
Every price check we scored sits away from what its market carries.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
86 of your 87 price checks sit below the range their markets carry. One more sits above its own range, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. All of your price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 68% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 6 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
87
15 products, 10 countries
Off-target
87
100% of price checks
Avg deviation
38.1%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 87 price checks, not 150. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
65
Below range
21
In range
0
Above range
1
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far below range | 68% |
Brazil Far below range | 56% |
Japan Far below range | 41% |
Germany Far below range | 35% |
Canada Far below range | 32% |
France Far below range | 31% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
This market doesn't have one pricing story. Its products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
- MexicoWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
87 of 87 price checks are off
That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 15 products
Your widely sold products, most price checks off target first.
Netflix 2 telas - Transmissão ilimitada
0% in range · 10 price checks
Well under what the market carries · 8Under what the market carries · 2
Netflix 4 telas - Transmissão online limitada
0% in range · 10 price checks
Well under what the market carries · 8Under what the market carries · 2
Netflix Standard
0% in range · 9 price checks
Well under what the market carries · 7Under what the market carries · 2
Netflix Premium
0% in range · 9 price checks
Well under what the market carries · 7Under what the market carries · 2
Netflix 2 telas – Transmissão ilimitada · Monthly
0% in range · 9 price checks
Well under what the market carries · 7Under what the market carries · 2
10 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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