🇦🇺Biggest overprice: Australia
Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 8 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
65/ 100
Most of your prices miss their local optimum.
Scored across 7 of your markets.
Room to improveYou're leaving money on the table.
10 of your 28 prices sit below their local optimum, likely revenue you're not collecting. Another 7 sit above their own, pricing buyers out at the top end. Your biggest gap: Japan, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 4 of the 7 markets in this preview.
In Japan, it's well under its local optimum.
Prices checked
28
4 products, 8 countries
Off-target
17
61% of prices
Avg deviation
16.8%
vs the local target price
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2 countries couldn't be analyzed. We don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Scored across 7 of your 8 markets.
How your prices stack up
Far below optimum
5
Below optimum
5
Near optimum
11
Above optimum
7
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 8 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Japan Far below optimum | Locked |
Canada Far below optimum | Locked |
Australia Above optimum | Locked |
United Kingdom Above optimum | Locked |
Germany Below optimum | Locked |
France Below optimum | Locked |
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More in this audit
Markets where pricing pulls in different directions4 markets pull in different directions4 markets pull in different directions
Markets where pricing pulls in different directions
4 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaWide spread · pulled both ways
- CanadaModerate spread · 2 bands, all below optimum
- GermanySubtle spread · neighbouring bands, all below optimum
- FranceSubtle spread · neighbouring bands, all below optimum
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What stands out17 of 28 prices are off17 of 28 prices are off
What stands out
17 of 28 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
17 of 28 prices are off
That's 61% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown4 products · 39% of price checks near optimum4 products · 39% of price checks near optimum
Product breakdown
4 products · 39% of price checks near optimum
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Semiannual Plan
14% near optimum · 7 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 1Over its local optimum · 1
Monthly Plan
29% near optimum · 7 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 2Over its local optimum · 2
Weekly Plan
57% near optimum · 7 prices
Well under its local optimum · 1Near its local optimum · 4Over its local optimum · 2
Annual Plan
57% near optimum · 7 prices
Well under its local optimum · 1Near its local optimum · 4Over its local optimum · 2
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